Top 5 Beauty Retail Apps on iOS in Africa, Q2 2022

In the second quarter of 2022, the top 5 beauty retail apps on the iOS platform in Africa showed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their performance metrics based on data from Sensor Tower.

باث&بودي وركس, published by M.H. Alshaya Co. W.L.L. from Kuwait, saw fluctuating weekly downloads. The app peaked at approximately 3.9K downloads during the week of April 25, with a noticeable dip to around 679 downloads in early April. Weekly active users mirrored this trend, peaking at 7.6K in the same week. However, no revenue was recorded for this period.

Nabda, with no specific publisher country listed, experienced a decline in weekly downloads, starting from 1.3K in late March and dropping to about 46 by the end of June. The app did not generate any revenue during this quarter.

Feel22-Your Beauty, Your Terms, published by Think Digital SAL, showed a less volatile pattern in weekly downloads. The highest download count was around 530 in the week of June 20, while the lowest was approximately 104 in late May. Similar to other apps in this analysis, no revenue data was recorded for this app during Q2 2022.

EVA Cosmetics, from PAN ARAB MEDIA INC, recorded its highest weekly downloads at around 443 in mid-June, starting from a single download in early April. The app did not report any revenue for the quarter.

LadyTabtab - ليدي طبطب, published by Mamdouh Mahmoud Edrees Ehab, had a modest performance in terms of weekly downloads. The highest was around 360 in early April, dropping significantly to about 56 by the end of June. No revenue data was available for this app either.

For more detailed insights and trends, visit Sensor Tower.